Launched in 2006 by Marcia Kilgore, FitFlop™
believes that if you want to live an inspired life, you have to start with a great foundation. Kilgore partnered with pioneering biomechanists and created the Microwobbleboard™ triple-density midsole designed to absorb shock and diffuse areas of high pressure under the foot for instant relief. Focused on biomechanical comfort technology, FitFlop™
soon developed other comfort-engineered midsoles for ultimate, all-day support. The SupercomFF™ dual-density midsole offers world-class ergonomics with lightweight and flexible comfort. Anatomicush™ midsoles are anatomically curved to follow the natural shape of the foot. The iQushion™ ultra-lightweight midsole features a contoured arch and foam pillow to provide enhanced support.