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Press Releases
THE WALKING COMPANY BOOSTS RAPID RETAIL EXPANSION WITH
WORLD’S LARGEST ONLINE SPECIALTY COMFORT FOOTWEAR STORE
Innovative shopping tools and increased inventory
amplify rapid growth of online revenue
SANTA BARBARA, Calif., September 20, 2007 – In its latest growth move, The Walking Company announces the launch of its new, state-of-the-art website, establishing the world’s largest online specialty comfort footwear store at www.TheWalkingCompany.com. A small, but rapidly growing segment of The Walking Company business, the new website was developed as part of the strategic marketing initiative to carry every style, color and size of key comfort footwear brands.
The Walking Company’s new online solution provides customers with an easy-to-navigate shopping experience with access to exclusive designs and the latest styles from more than 40 premium comfort footwear brands like ECCO, Dansko, Mephisto, Ugg, MBT and more. Innovative filters enable shoppers to search by comfort categories including foot conditions, arch type and foot width. These first-of-their-kind search features create an improved online shopping experience that differentiates TheWalkingCompany.com from competitive online shoe stores and drives new and repeat business to the website.
“Our expertise in comfort combined with the world’s largest specialty assortment will continue to build our brand as the ultimate comfort footwear destination,” said David Wolf, senior vice president of marketing at The Walking Company. “The launch of our new website with enhanced inventories and improved search features will be a catalyst for expanding our customer base and increasing our market share in the online space.”
The website will be accessible in many of the company’s 175 retail stores, giving in-store customers access to an unmatched selection of comfort footwear housed in a new, 230,000-square-foot distribution center in Lincolnton, N.C. This capacity has enabled The Walking Company to increase inventories of exclusive designs, hard-to-find European brands, as well as popular bestsellers. This traditional and ‘long tail’ inventory strategy, partnered with industry leading fulfillment and operational efficiencies, enhances the company’s competitive advantage over other footwear retailers.
The new online store complements the company’s expanding retail chain and growing catalog operation to reinforce The Walking Company’s position as the largest specialty retailer of comfort footwear.
About The Walking Company
The Walking Company, Inc. is the leading specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Mephisto, Dansko, UGG and Merrell among many others. The Walking Company, a wholly owned subsidiary of Big Dog Holdings (NASDAQ: BDOG), sells its products through more than 175 stores in premium malls across the country as well as The Walking Company catalog and website. More information is available at www.thewalkingcompany.com.
Contact
Sean Toren
The Walking Company
(805) 963-8727 ext. 1350
seant@bigdogs.com
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