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Press Releases
SIMPLE SHOES, A DIVISION OF DECKERS OUTDOOR CORP.,
AND THE WALKING COMPANY PARTNER ON EXCLUSIVE LAUNCH
OF NEW ECO-FRIENDLY COMFORT SHOE COLLECTION
PlanetWalkersTM by Simple are the first shoes
to offer premium comfort and sustainable construction.
SANTA BARBARA, Calif., January 14, 2008 - The Walking Company, the world’s largest specialty retailer of comfort footwear and accessories announces the exclusive launch of PlanetWalkersTM by Simple. This summer’s exclusive 30 day launch through The Walking Company’s 190 stores nationwide and www.thewalkingcompany.com will feature PlanetWalkersTM as part of a month long ‘Sustainable Comfort’ promotion highlighting efforts across the comfort shoe industry to incorporate eco-friendly materials and production techniques.
“PlanetWalkers are for those who want to tread lightly on the planet without compromising comfort and style,” said Angel Martinez, CEO of Deckers Outdoor Corp. “We have an excellent relationship with The Walking Company and are confident that their retail and online presence offers the best launch vehicle for this exciting new line of planet friendly comfort shoes.”
The new PlanetWalkers collection, offering several styles for both men and women, will be available at The Walking Company in mid-July and will be the featured product during a month long ‘Sustainable Comfort’ chain-wide promotion. “We are proud to bring the world’s first sustainable comfort shoes to the market and to our customers,” commented Andrew Feshbach, CEO of The Walking Company. “PlanetWalkers are first and foremost a collection that offers outstanding comfort and excellent style; the fact that they are eco-friendly demonstrates that quality production and environmental stewardship can walk hand-in-hand.”
PlanetWalkers feature premium leather from certified BLC and ISO 14001 tanneries committed to continued improvement in all aspects of their business that affect the planet. PlanetWalkers’ outsoles are molded with a blend of 60% latex rubber and 40% recycled car tire composite. It provides a durable and flexible foundation that supports and protects your feet, while providing traction on all surfaces. Cork and recycled compression molded EVA make up the midsole while ground recycled car tire and Ortholite™ footbeds provide the insole with proper arch support.
All of the footwear sold by The Walking Company comes with the company’s promise of authentic comfort, which guarantees every product sold is manufactured to provide the ideal comfort for the wearers needs. All products are made with the highest quality materials and unsurpassed craftsmanship.
About The Walking Company
The Walking Company, Inc. is the leading specialty retailer of high quality comfort shoes, customized insoles, and accessories and is dedicated to bringing customers the best brands from around the world. The Walking Company features premium brands such as ECCO, Mephisto, Dansko, UGG, MBT and Merrell among many others. The Walking Company, a wholly owned subsidiary of Big Dog Holdings (NASDAQ: BDOG), sells its products through more than 190 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at www.thewalkingcompany.com.
About Deckers Outdoor Corp.
Deckers Outdoor Corporation builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva(R), Simple(R) and UGG(R) Australia are registered trademarks of Deckers Outdoor Corporation.
For Further Information:
Contact
Sean Toren
The Walking Company
(805) 963-8727, extension 1305
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